"Made By Jhon" Apparel Collection
FOR THE REAL ONES.
Year
2024
Services
Marketing
Strategy
Branding & Identity
Made by Jhon is a personal apparel project exploring how brand, identity, and design can live beyond the screen. The campaign treats clothing as a wearable system, where typography, graphics, and material choices work together to communicate values, intent, and authorship. From concept to production, the project focused on translating visual identity into physical form, balancing minimal design with strong presence. More than a clothing line, Made by Jhon functions as a physical extension of my design practice, allowing people to engage with the brand in a tangible, everyday way.
CHALLENGES
A key challenge in launching Made By Jhon was ensuring the brand felt fresh and distinct from previous releases.
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BUYER RETENTION
60%
DROP-BASED SALES
100%
SUCCESSFUL DROPS
3
THE DROP
The most recent Made by Jhon drop expanded the brand further than any previous release, introducing sweaters and shirts across the widest range of designs and colourways to date. By offering more variation while staying true to the brand’s core identity, the drop invited people to find pieces that felt personal rather than one-size-fits-all. Demand was high throughout the release, reinforcing the strength of the drop-based model and the growing community around Made by Jhon.
