The launch of The Nexus was spearheaded by a high-energy hype video to build momentum and anticipation that treated the release like a major in-game event rather than a traditional product drop. The videos were designed to spark curiosity, create a sense of scale, and pull the community into a shared moment, using fast pacing, bold visuals, and cinematic timing to make The Nexus feel earned, exciting, and worth showing up for. More than just promotion, the launch content aimed to turn attention into participation by making the audience feel like they were stepping into something bigger together.