SGA: Visualizing A Process
MY WHOLE LIFE IS CONSISTENT.
Year
2024
Services
Marketing
Illustration
Strategy
The poster explores Shai Gilgeous-Alexander’s consistency by breaking down both what he excels at and how he sustains it. Using repeated visual rhythms and data-driven emphasis, the design highlights his reliability in scoring, efficiency, and control of pace, showing consistency not just as a stat line but as a disciplined, repeatable approach to the game.
CHALLENGES
A key challenge in visualizing SGA's process was translating a complex system into a single poster without overwhelming the viewer.
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WEEKS OF RESEARCH
4
ITERATIONS
21
STATS & DESCRIPTORS
10
THE PROCESS
Throughout NBA history, only 14 players—including legends like Michael Jordan, LeBron James, and Oscar Robertson—have averaged at least 30 points and six assists over a full season. Among them, just six have also averaged two or more steals per game, with five earning MVP honours. Within this exclusive group, Shai Gilgeous-Alexander stands out with a remarkable true shooting percentage of 65.1, second only to two-time MVP and four-time champion Steph Curry. After joining this elite company last season, SGA is on track to achieve the feat once again this year (2024). The question stands:
How is SGA so consistent?
THE POSTER
This design effectively visualizes Shai Gilgeous-Alexander’s consistency using a structured and engaging layout. The court background and collage provide instant context, ensuring the audience immediately recognizes the subject. A variety of graphs highlight key statistics:
Bar Graph: Emphasizes his dominance in 30+ point games compared to other players.
Dials & Progress Bars: Display efficiency metrics and attributes like height, weight, and offensive/defensive ratings, giving a video game-like feel that many basketball fans are attracted to.
Line Graph: Tracks scoring trends over time, reinforcing his sustained excellence.
Heat Map: Shows how SGA gets to his spots and what spots on the court he's consistent from.
The gold accents and decorative fonts reflect Shai’s composed, refined persona, making the design both informative and visually compelling.
